When Marriott International and Starwood Hotels & Resorts merged, the biggest hotel company in the world was born with a total of 30 brands. Even though some brands between the two companies are similar, Tina Edmundson, Marriott’s global brand officer, has told Bloomberg that all 30 brands will remain intact. There will now be two categories of luxury: “Classic” and “distinctive.” Business travel-friendly brands will be designated as “classic,” while modern and boutique brands will be defined as “distinctive.” To read more about future plans, click here.
