Lodging Daily News

Christian Clerc has been named president and CEO of Auberge Resorts Collection. Clerc succeeds Craig Reid, former president and CEO, who is retiring after 10 years leading the company. Clerc’s appointment is effective September 1. Patrick Short has been named chief operating officer of Aperture Hotels. Read more. Access Point Financial announced the appointment of Daniel Zagoria as managing director, business development. Zagoria will concentrate on growing the company’s capabilities as a capital service provider.

SALT LAKE CITY, Utah—DoubleTree Suites by Hilton Salt Lake City Downtown announced the completion of a renovation including a redesign of the central atrium, lobby, guestrooms, food and beverage concepts, fitness center, and indoor pool. The hotel is managed by HRI Hospitality, and the renovation design was led by Studio 11. “We are thrilled to unveil a reimagined property to our guests that showcases the vibrant beauty of the city,” said Joe Snarr, area vice

I own a small independent hotel and am exploring branding options to help increase visibility in our popular metropolitan area. Would you recommend becoming a soft brand? Exploring branding options is a crucial step for your independent hotel. Soft brands offer a unique blend of independence and brand recognition. Backed by major chains, soft brands allow hotels to retain their unique identity while benefiting from the parent company’s marketing, reservation systems, and loyalty programs. This

PHOENIX, Arizona—Aligned Hospitality Management has completed a rebrand of The Tuxon in Tucson, Arizona, formerly a Design Hotels property, into a voco by IHG. Now known as voco The Tuxon, this hotel is the first voco in Aligned’s portfolio. The brand transition took 90 days. The voco flag was chosen to grow the hotel’s performance by attracting business travelers as the Tucson market has a solid corporate contribution. The 112-key voco The Tuxon is located

Graduate by Hilton announced the opening of Graduate Princeton. Located on Nassau Street in downtown directly opposite campus, Graduate Princeton has 180 guestrooms and a signature restaurant, Ye Tavern. Paying homage to the town’s history, architecture, and design, the opening marks the first new hotel to open in Princeton in nearly 90 years—and only the second hotel in its downtown, nearly doubling the number of available hotel rooms in town. “When we started Graduate ten