CHICAGO—Hyatt Hotels Corporation announced significant growth of the Hyatt Centric lifestyle brand, with expectations to nearly double its portfolio before the end of 2019. Following the recent domestic growth spurt of the brand with the opening of Hyatt Centric Waikiki Beach and the transitions of Hyatt Centric Arlington and Hyatt Centric Chicago Magnificent Mile, at least 12 more hotels are expected to join the brand portfolio by the end of 2019. The brand will also continue to expand its international growth with locations expected in France, Japan, Qatar, Senegal, Australia, China, and Turkey, among others, in the coming years.
“Since its launch in 2015, the Hyatt Centric brand has proven to be one of our fastest-growing lifestyle brands,” said Steve Haggerty, global head of capital strategy and franchising for Hyatt. “Our aggressive expansion plans for the brand were born out of a need to increase our brand presence where our guests travel most, and the hotels in the Hyatt Centric brand pipeline will allow us to meet that need and further connect with millennial-minded guests in the upper-upscale lifestyle segment.”
The Hyatt Centric brand currently has 14 properties and will welcome additional hotels to the portfolio in both international and domestic destinations. Each hotel was chosen based on its sought-after location, and each hotel will offer the brand’s signature amenities and experiences such as salon-grade blowdryers and environmentally conscious bath products.
“We know our Hyatt Centric guests are eager to explore the world’s best destinations and be in the middle of the action,” said Sandra Cordova Micek, senior vice president, global brands for Hyatt. “Each of these new hotels will deliver on that desire, serving as launch pads for exploration in cities around the world.”
