Hyatt Centric Makes Times Square Debut

NEW YORK—Hyatt Centric Times Square New York has debuted in the heart of New York City and joins Hyatt’s brand of lifestyle hotels that focuses on curating an intuitive, uncomplicated travel experience for the contemporary traveler. Previously known as Hyatt Times Square New York, the 487-room Hyatt Centric Times Square New York is infused with the Hyatt Centric brand philosophy that draws upon its prime location to provide the quintessential Manhattan experience.

The Hyatt Centric brand consists of a selected group of full-service lifestyle hotels that are thoughtfully designed to beckon exploration and discovery for the modern explorer. Authenticity, simplicity, and a personal touch provide the foundation for the brand ethos as Hyatt Centric hotels aim to immerse both business and leisure guests into the center of the action in every facet of their travel experience—from dining, nightlife, culture and more.

While the hotel has been known for its prime location among popular attractions like Broadway theaters and Madison Square Garden, Hyatt Centric Times Square New York now also embraces a more distinctive destination-focused approach for deeper engagement with guests, including new collaborations with experiential brands like the on-demand vacation photography service Flytographer, underground artisan restaurant-and-retail market TurnStyle, and Bene Rialto, retail space promoting emerging designers—just to name a few. These alliances give Hyatt Centric Times Square New York guests the opportunity to discover and explore the best of New York City in an authentically local manner.

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The enhanced Hyatt Centric Times Square New York experience will also include new in-room bath amenities from the hotel’s Timeless—Marilyn Monroe Spa, Drybar Buttercup Blow-Dryers in every room as part of the brand’s Drybar salon collaboration, a soon-to-be-announced food and beverage concept on the ground floor of the hotel, and design enhancements to the rooftop lounge, Bar 54. The hotel’s full experience will be in place in the first quarter of 2017.

“We are incredibly proud to transition into a Hyatt Centric property and position ourselves with a deeper emphasis on the experiential traveler who longs for localized experiences,” says Philip Stamm, general manager of Hyatt Centric Times Square New York. “Our hotel’s location is the perfect platform for the Hyatt Centric brand to debut in New York City, and we are excited to further inspire our guests to explore Manhattan in a new way.”