The hotel industry is fighting back against the sudden rise of Airbnb. Fortune reports that launching new rands aimed at Airbnb’s core millennial market, funding research to investigate illegal hotel operations, and lobbying for laws that would slow or stop the growth of Airbnb are among the most prevalent industry tactics. Hoteliers say these actions are not part of an effort to eliminate Airbnb completely, but are part of an industry-wide initiative to maintain a level playing field for all involved in lodging. The industry maintains that hotels would continue performing well with or without companies like Airbnb, but the key is to ensure such companies are asked to follow the same rules and uphold the same standards as any other lodging establishment. To read more, click here.
