Industry NewsHouse Subcommittee Passes Brand USA Reauthorization

House Subcommittee Passes Brand USA Reauthorization

WASHINGTON — This week, the House Energy and Commerce Subcommittee on Consumer Protection and Commerce passed legislation to reauthorize Brand USA (H.R. 3581). U.S. Travel Association Executive Vice President for Public Affairs and Policy Tori Barnes issued the following statement on the passage:

“The Brand USA legislation is fundamentally a U.S. jobs and exports bill, and today the House took another huge step toward boosting both by advancing the reauthorization measure closer to passage,” Barnes stated. “International visitation to the U.S. is flat at a time when global travel is booming, which means that we are leaving a huge opportunity for economic growth on the table. The situation would be far worse without Brand USA’s demonstrated effectiveness at bringing lucrative international visitor dollars to our shores, and House and committee leaders are to be commended for recognizing the urgency to renew Brand USA this year.”

According to the U.S. Travel Association’s latest Travel Trends Index (TTI), international travel to the United States contracted 0.4 percent in September, marking the fifth month in negative territory in 2019.

“The American travel community extends its deepest thanks to full committee Chairman Frank Pallone and Ranking Member Walden, and to subcommittee Chairwoman Jan Schakowsky and Ranking Member Cathy McMorris Rodgers for prioritizing this issue in an incredibly crowded legislative agenda,” Barnes continued. “We add our thanks to Speaker Pelosi and Leader McCarthy, and urge them—along with Leader McConnell and Leader Schumer—to include this strong bipartisan measure in must-pass legislation before the end of 2019.”

RELATED ARTICLES

Accor Drives Growth and Performance in New Signings for 2025

PARIS, France—Accor shared an overview of its 2024 development activity and growth prospects for 2025. In 2024, Accor expanded its portfolio with the opening...

Hotel Seville Nomad Transitions to Hyatt’s Unbound Collection

CHICAGO, Illinois—Allen Gross, chairman of GFI Hospitality, announc­­­ed the transition of the former James NoMad Hotel to Hotel Seville NoMad, joining the Unbound Collection...

My Place Hotel-Savannah Airport/Pooler Opens

ABERDEEN, South Dakota—My Place Hotels of America has announced the opening of My Place Hotel-Savannah Airport/Pooler, Georgia, in Pooler, Georgia. The hotel is owned...

Hunter Hotel Advisors Brokers Sale of Hilton Garden Inn Louisville East

ATLANTA, Georgia—Hunter Hotel Advisors announced the sale of the Hilton Garden Inn Louisville East. HBS Investment Group purchased the property from an institutional seller...

Capitalizing on Extended-Stay Demand With the Right Brand Partner

Vinny Patel, CEO of real estate investment, development and management firm VMV Capital, has found success in the Southeastern U.S. hotel market by specializing...

AHLA: Technology Can Assist With Attracting and Retaining Hotel Workforce

WASHINGTON—As hotels continue to climb towards pre-pandemic staffing levels, they are also leveraging new tools and technologies to grow and retain their workforces and...