Chattanooga, Tenn.—Last year, HOTELSIGNS.com launched a 420 room number promotion for April 20 and is bringing that campaign back in 2018. The numbers “420”—and ergo the date “April 20″—are significant to those who identify with “cannabis culture.” The company says that many hoteliers report that their 420 room number signs are more likely to go missing than any other sign in their hotel, and HOTELSIGNS.com fills hundreds of these replacement orders each year. To help their customers replenish those missing signs, the company is giving each of their email subscribers one 420 room number sign for free.
The promotion is open to subscribers who sign up for the company’s email list before April 19, 2018. On Friday, April 20, HOTELSIGNS.com will email a promotion code to give subscribers one free 420 room number sign. The company added that it has also created a comedic video for the campaign that shows various sign thieves in hotels stealing 420 signs.