MYRTLE BEACH, S.C. and MCLEAN, Va.—Hilton Worldwide announced the groundbreaking of Homewood Suites by Hilton Myrtle Beach/Oceanfront to join Hampton Inn Myrtle Beach/Oceanfront as the first dual-branded oceanfront hotel for the company. The property will be the first hotel built in Myrtle Beach since the 2009 opening of the Hampton Inn’s second tower.
“As the first dual-build, oceanfront property in the Hilton Worldwide portfolio, this property demonstrates the flexibility we are able to offer developers interested in bringing our established brands to new, unique locations,” said Phil Cordell, global head, Focused Service and Hampton brand.
Joining the 227-room Hampton property, Homewood Suites by Hilton Myrtle Beach/Oceanfront will have 100 guest suites when it is completed. The property will be owned and managed by Sonship Hospitality Inc.
“We are pleased to deliver two industry-leading hotel brands to Myrtle Beach,” said Ross M. Lindsay, III, President of Sonship Hospitality Inc. “As the area’s first dual-brand hotel, we look forward to introducing the unique concept and stay experience it will afford both business and leisure travelers, whether they are visiting Myrtle Beach for a few nights or an extended stay.”
The dual-brand concept will create enhanced and larger communal areas—a 12,000-square-foot, 300-seat conference center and include a 24-hour business center and fitness center. The hotel will also have two distinct lobbies offering two separate check-in desks and lodging/dining areas—each catering to the needs of their respective guests.