Even though customers “unsurprisingly hated” Hilton Worldwide’s experimental guest cancellation fees, the company will continue to test and implement new fees and pricing throughout the year, Skift reports. In November, Hilton started testing a $50 charge for canceling a room any time after booking, in a small set of hotels. Travelers have been trained to wait for better pricing by booking closer to the day of their arrival as hotels are caught in a discounting trap, says Pebblebrook Hotel Trust CFO Raymond D. Martz. To read more, click here.
