MCLEAN, Virginia—Hilton shared a year of growth in the Caribbean and Latin America (CALA), entering new markets in 2023. Last year, Hilton opened 19 new hotels and approximately 4,000 rooms in the Caribbean and Latin America, representing more rooms added in the region than in any other year in the company’s history. Hilton’s CALA portfolio is comprised of more than 220 hotels and over 40,000 rooms spanning 15 brands and 29 countries and territories. The company’s pipeline in the region continues to strengthen with more than 35 new hotel deals signed in 2023. With a strong year of signings in 2023 and a pipeline of 110 properties, the company expects this growth in the region to continue.
“The record growth that we achieved in the region in 2023 is a result of our strategic focus to bring the right hotels to the right destinations at the right time by partnering with exceptional owners,” said Pablo Maturana, vice president of development, Caribbean and Latin America, Hilton. “Hilton’s award-winning brands continue generating interest from hotel developers in the region, where we have almost tripled our presence in the last decade with a diversified portfolio of hotels. The momentum of our growing pipeline reflects the power of our brands and our ability to meet the demands of leisure and business travelers.”
Hilton’s accelerated growth in CALA spans 29 countries and territories with Mexico, Argentina, and the Dominican Republic standing out as top-performing growth markets in 2023. In Mexico, Hilton has approximately 120 hotels open and in the pipeline. In Argentina, Hilton has 10 open hotels and plans to almost double its presence in the next several years. And, with six hotels in operation and more than 10 in development, Hilton plans to nearly triple its footprint in the Dominican Republic.
Growth Drivers
Conversions accounted for more than 40 percent of the openings in 2023. Highlights of conversions throughout the year included Hilton Mendoza, the first Hilton-branded hotel in Argentina’s wine-making region, and Hilton San Salvador, the company’s first hotel in El Salvador.
New build hotels were added in strategic locations, including Embassy Suites by Hilton Aruba Resort near Eagle Beach; Hilton Garden Inn La Romana in the Dominican Republic; and Hilton Monterrey in Mexico, located in the center of the city’s financial district.
The all-inclusive segment continued to be a catalyst for growth. In 2023, Hilton signed and opened the Hilton Cancun Mar Caribe All-Inclusive Resort in Mexico, marking Hilton’s return to Cancun’s hotel zone, and The Rif at Mangrove Beach Corendon Curaçao All-Inclusive, Curio Collection by Hilton. It also signed the Zemi Miches All-Inclusive Resort, Curio Collection by Hilton, located in the Dominican Republic, expected to open later this year.
Brand Milestones
Hilton’s focused-service brands celebrated market firsts. Hilton Garden Inn welcomed its 1,000th hotel worldwide with the opening of Hilton Garden Inn San Jose Airport City Mall in Costa Rica. The brand also added new markets to its portfolio with openings in the Dominican Republic, Panama, and Puerto Rico, while Hampton Inn by Hilton premiered in Ecuador.
Tru by Hilton had its arrival in Mexico and 10 new deals signed in CALA in 2023. With 20 hotels in the pipeline, Tru by Hilton is set to launch in Argentina, Chile, Colombia, Costa Rica, the Dominican Republic, Honduras, and Puerto Rico, and will continue its presence in Brazil and Mexico.
Curio Collection by Hilton expanded its presence in Argentina, Brazil, and Colombia, while Tapestry Collection by Hilton made its debut in Chile and Puerto Rico.
Hilton’s flagship Hilton Hotels & Resorts brand continues to strengthen it presence in the region with openings including Hilton Mendoza in Argentina, Hilton Monterrey in Mexico, and Hilton San Salvador in El Salvador.
2024 Planned Openings
Hilton has plans to open more than 15 hotels across the Caribbean and Latin America in 2024, including:
- DoubleTree by Hilton Buenos Aires
- Motto by Hilton Cusco
- DoubleTree by Hilton Lima San Isidro
- Hilton Garden Inn Asuncion Aviadores del Chaco
- Perla La Paz, Tapestry Collection by Hilton
- Waldorf Astoria Costa Rica Cacique
- Zemi Miches All-Inclusive Resort, Curio Collection by Hilton
- Bermudiana Beach Resort, Tapestry Collection by Hilton
- Tru by Hilton Chillan Ferrat
- Tru by Hilton Cali Sur
