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Focusing on “The Stay”: Updates on Hilton’s Brand Platform and Advertising Campaign

This July, Hilton rolled out a new global brand platform—“Hilton. For the Stay.”—stressing the importance of the hotel stay in the overall travel experience,...

Hilton Releases Global Brand Platform Advertising Campaign

MCLEAN, Virginia—Hilton released its first global brand platform that identifies what has been missing from hotel marketing—the hotel stay. ”Hilton. For the Stay” places...