Today, Harris Poll released its 28th annual EquiTrend List, recognizing the best brands across several industries. In the travel industry, Hilton Hotels & Resorts, Hampton by Hilton, Homewood Suites by Hilton, Microtel Inn & Suites, and W Hotels and Resorts were recognized.
This year, more than 97,000 U.S. consumers assessed more than 3,800 brands across nearly 500 categories. Brands that rank highest in Equity receive the Harris Poll EquiTrend “Brand of the Year” award for their category. Read more here.
