MANHATTAN, N.Y.—The Buccini/Pollin Group, Hidrock Properties, and Hilton have opened the 310-suite Embassy Suites by Hilton New York-Midtown Manhattan, New York. BPGS Construction oversaw entitlement and construction of the project, and PM Hotel Group performed technical services during programming, design, and construction and also manages the newly opened hotel. Campion Platt Interiors designed the hotel’s public areas, HVS Design handled the guest suite and corridor designs, and PPA provided the architectural plans.
The new hotel marks the brands’ only location in Manhattan. The all-suites, 39-story property is located between 5th Avenue and 6th Avenue on 37th Street, providing easy access to the transportation hubs. Because the surrounding neighborhood’s buildings are around 20 stories tall, the new Embassy Suites will have views of Manhattan from its suites. The hotel will also offer the brand’s complimentary, cooked to order breakfast and hosted evening reception, as well as a selection of a la carte dining and bar options.
The Embassy Suites resides in New York’s famed Garment District, which serves as the creative hub of the apparel industry and is a destination for wholesale buyers, designers, stylists, retailers, students, shoppers, and fashionistas around the world.
“BPG believes that if we hired a typical commercial hotel designer, we would get a typical commercial hotel design,” says Dave Pollin, BPG co-founder. “Many travelers today can’t tell the difference between a hotel located in Cleveland or one in Canberra due to ‘generic hotel aesthetic blur.’”
BPG, Hidrock, and the Embassy Suites development team engaged New York interior designer Campion Platt to create an authentic New York design that captures the energy and innovation of the Garment District. The interior has features inspired by the area, including the loading dock’s glass wall, movie-projection system; the three-story lobby water column; and the hotel’s lobby “jewel box,” an homage to New York’s famed diamond dealers. The metallic and colored glass interiors are balanced with richly textured textiles and set against a blend of commissioned art in partnership with Voltz Clarke.
“We hired Campion Platt to set the tone and lead the design team due to his New York experience and sensibilities; they were apparent at our very first meeting,” Pollin explains. “Campion grasps the city at its DNA level, including a deep historical understanding of the Garment District. We sensed that Campion also shared our belief that the people who work and live in the neighborhood, especially the generations that preceded us, create what make it special today. Campion also is brilliant at adding memorable, irreverent, and witty design flourishes to commercial spaces that need to function efficiently and be resilient for decades.”
Many of the hotel’s 310 studio suites have semi-private living areas with a sofa seating area while some contain balconies and all provide city views. Suites provide complimentary WiFi, two 42-inch HDTVs, a spacious work area, a mini-fridge, a microwave, a coffeemaker, luxury bath amenities, and a spa-like shower.
Along with the hotel’s opening, the Embassy Suites is debuting new food and beverage options, including a seasonal cocktail program developed by local mixologist and distiller, Allen Katz. SkyLawn, the hotel’s outdoor venue, can host events for up to 300 people. The Heist Bar & Lounge celebrates the greatest jewel heists in history through inventive cocktails while paying homage to New York’s famed Diamond District. The eclectic fare ranges from deviled eggs three ways to “The Heist” burger, served “with all the crown jewels.” The Farm Café on the third floor offers all-day dining set against lacquered barn wood and tiered landscaped terraces. All hotel guests are offered complimentary, cooked-to-order breakfast and evening cocktail reception daily at the Embassy Lounge.
The new hotel is located at the crossroads of New York City—Herald Square and Broadway. With a glass façade offering views of the iconic New York City skyline, the hotel is surrounded by Ernst & Young, IPG, and Morgan Stanley and a quick walk to Times Square, the Empire State Building, and 5th Avenue shopping. Penn Station and Grand Central Terminal are nearby, connecting the hotel to LaGuardia, JFK, and Newark airports and Amtrak’s Northeast Corridor.