Element Huntsville Opening in 2017

Huntsville, Ala.—At a special event, plans for the formerly vacant top floors of the Westin Huntsville were just revealed. Element Huntsville, from the high-end brand of boutique hotels by Starwood, will open on floors 7-11 as a separate extended stay hotel and will be managed by Crescent Hotels & Resorts. Crescent, based in Fairfax, Va., is a nationally recognized operator of hotels and resorts with properties throughout the United States and Canada.

As one of Starwood’s select-service hotels, Element by Westin offers a modern upscale extended stay experience. The brand also brings an even greater focus on sustainability to the complex, with Element’s commitment to pursuing LEED certification in all locations.

Designed to be “green from the ground up,” Element seamlessly blends sustainable smart design, inspiring public spaces, chic, spacious suites, and modern amenities for a compelling, no compromise experience. Element made history when it launched as the first major hotel brand to mandate that all U.S. properties pursue the U.S. Green Building Council’s LEED certification.

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Construction on the Element Huntsville is already underway and scheduled to open by early 2017. This includes the build-out of 150 rooms including 68 suites, all with full kitchens. Once open, the Element will offer its signature Rise: Breakfast bar, a complimentary breakfast served daily; Relax: Evening reception, held nightly with wines, beers and soft drinks, thoughtfully paired with enticing appetizers; and Restore: Gourmet pantry, a market place with grocery options available onsite for the extended stay guests.

While Westin and Element by Westin are both Starwood brands, this will be the first “dual property” complex in the country with both the Westin and Element brands in one location. Guests at both hotels will enjoy spectacular views and easy access to the very popular Bridge Street Town Center, where the hotel complex is located.

“Westin is already such a high profile brand. By bringing Element to the top floors of the hotel complex, we will attract even more prominent guests while providing a high-class experience for all of our guests,” said Mark Nelson, General Manager for the Westin Huntsville.

The first floor of the hotel building will have one entrance for Westin guests and separate entrance, lobby, check-in desk and elevators exclusively for Element guests. There will be only one connector between two hotel brands in the first floor lobby.

Nelson’s team will oversee both brands at the hotel complex.