Choice Hotels Reveals Summer Travel Trends

Travel Archetypes

The survey also uncovered different travel personality archetypes of American travelers, who they enjoy travelling with, and who they can’t stand traveling with.

Experience Travelers (26 percent): These travelers are all about the experience and activities while traveling. It’s about the journey, not the destination, for these adventurers.

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  • Who they enjoy traveling with: Experience, Local, Nature
  • Who they can’t stand traveling with: Control Freaks, Luxury, Social

Budget Travelers (19 percent): While these travelers may not get everything on their wish list, they maximize their opportunities within their budget.

  • Who they enjoy traveling with: Budget, Experience, Local
  • Who they can’t stand traveling with: Control Freaks, Luxury, Social

Luxury Travelers (16 percent): These Americans like high-end vacations, with luxury treatment from start to finish, from dining at the best restaurants to shopping at the high end stores.

  • Who they enjoy traveling with: Luxury, Experience, Social
  • Who they can’t stand: Luxury, Control Freaks, Budget

Nature Travelers (9 percent): Exploring the outdoors and having nature experiences like camping while traveling is what these travelers prefer.

  • Who they enjoy traveling with: Nature, Experience, Local
  • Who they can’t stand: Control Freaks, Social, Nature

Local Travelers (9 percent): Authentic experiences and steering away from tourist traps drive these travelers. Going off the beaten path to explore hidden gems that locals hold as best kept secrets makes for a great trip.

  • Who they enjoy traveling with: Local, Experience, Social
  • Who they can’t stand: Control Freaks, Luxury, Social

Social Travelers (8 percent): It’s all about beefing up their social media game for these travelers. They travel for social media bragging rights.

  • Who they enjoy traveling with: Social, Experience, Local
  • Who they can’t stand: Control Freaks, Budget, Social

History Travelers (7 percent): These adventurers seek out trips that have rich history to experience and explore. They love standing where famous people once stood and integrating themselves into the culture.

  • Who they enjoy traveling with: History, Experience, Local
  • Who they can’t stand: Control Freaks, Social, History

Control Freak Travelers (6 percent): Organizing and planning every detail of the trip is what these travelers live by. And when things don’t go according to plan, the stress kicks in.

  • Who they enjoy traveling with: Control Freaks, Luxury, Experience
  • Who they can’t stand: Control Freaks, Luxury and Local