Travel Archetypes
The survey also uncovered different travel personality archetypes of American travelers, who they enjoy travelling with, and who they can’t stand traveling with.
Experience Travelers (26 percent): These travelers are all about the experience and activities while traveling. It’s about the journey, not the destination, for these adventurers.
- Who they enjoy traveling with: Experience, Local, Nature
- Who they can’t stand traveling with: Control Freaks, Luxury, Social
Budget Travelers (19 percent): While these travelers may not get everything on their wish list, they maximize their opportunities within their budget.
- Who they enjoy traveling with: Budget, Experience, Local
- Who they can’t stand traveling with: Control Freaks, Luxury, Social
Luxury Travelers (16 percent): These Americans like high-end vacations, with luxury treatment from start to finish, from dining at the best restaurants to shopping at the high end stores.
- Who they enjoy traveling with: Luxury, Experience, Social
- Who they can’t stand: Luxury, Control Freaks, Budget
Nature Travelers (9 percent): Exploring the outdoors and having nature experiences like camping while traveling is what these travelers prefer.
- Who they enjoy traveling with: Nature, Experience, Local
- Who they can’t stand: Control Freaks, Social, Nature
Local Travelers (9 percent): Authentic experiences and steering away from tourist traps drive these travelers. Going off the beaten path to explore hidden gems that locals hold as best kept secrets makes for a great trip.
- Who they enjoy traveling with: Local, Experience, Social
- Who they can’t stand: Control Freaks, Luxury, Social
Social Travelers (8 percent): It’s all about beefing up their social media game for these travelers. They travel for social media bragging rights.
- Who they enjoy traveling with: Social, Experience, Local
- Who they can’t stand: Control Freaks, Budget, Social
History Travelers (7 percent): These adventurers seek out trips that have rich history to experience and explore. They love standing where famous people once stood and integrating themselves into the culture.
- Who they enjoy traveling with: History, Experience, Local
- Who they can’t stand: Control Freaks, Social, History
Control Freak Travelers (6 percent): Organizing and planning every detail of the trip is what these travelers live by. And when things don’t go according to plan, the stress kicks in.
- Who they enjoy traveling with: Control Freaks, Luxury, Experience
- Who they can’t stand: Control Freaks, Luxury and Local
