Industry NewsChoice Completes Radisson Hotels Americas Integration

Choice Completes Radisson Hotels Americas Integration

NORTH BETHESDA, Maryland—Choice Hotels International, Inc. announced that it has completed the integration of the Radisson Hotels Americas business, transitioning nearly 600 hotels to Choice’s franchise system and digital platforms.

The integration comes 16 months after Choice acquired the Radisson Hotels Americas brands in August 2022.

Choice Hotels President and CEO Pat Pacious said, “With the Radisson Hotels Americas properties now integrated, we are well-positioned to further help reduce Choice franchisees’ costs, continue to boost their profitability, and help drive their performance to the next level.”

Migrating hundreds of Radisson Americas hotels onto choiceADVANTAGE and ChoiceMAX, the company’s cloud-based systems, was the final step in the integration process. It followed several milestones ahead of schedule earlier this year. In July, all of the Radisson Americas brands were migrated onto Choice’s central reservation system, making them bookable on Choice’s website.

Since the digital migration, total traffic, bookings, and booked revenue on Choice’s website and the mobile app all increased versus what they were on the pre-migration Choice and Radisson Americas websites and apps combined. Year-over-year, from August through November:

  • Total digital visits are up 4 percent
  • Total digital bookings are up 5 percent
  • Total digital booked revenue is up 3 percent
  • App-only visits are up 19 percent
  • App-only bookings are up 18 percent
  • App-only booked revenue is up 13 percent

The legacy Radisson Americas brands have seen a 26 percent year-over-year increase in digital bookings and a 21 percent year-over-year increase in digital booked revenue, reducing their reliance on more costly bookings from third-party channels. Digital bookings for the Country Inn & Suites brand are up 36 percent.

Year-to-date through November, revenue per available room (RevPAR) for the legacy Radisson Americas brands is up 2.3 percent year-over-year. RevPAR for the Radisson upscale brand is up 8.6 percent year-over-year, with a 200 bps increase in occupancy rate and a 6.5 percent increase in average daily rate (ADR).

Combining Radisson Americas with Choice also grew the total number of nationally and globally managed corporate accounts to nearly 1,000 and 600 specialty accounts across government, transportation, wholesale, and more.

The integration of Radisson Rewards Americas expanded the total number of Choice Privileges rewards program members to over 63 million.

Choice helped legacy Radisson properties realize a reduction in fees through integration synergies, negotiating new terms with key third-party distribution partners.