direct booking conversion rate

Consumer Innovation Forum Explores Deceptive Practices of OTAs

With a bevy of new distribution tools entering the marketplace—and overall costs continuing to rise—hotel owners and operators can feel at a loss when...

Westin Introduces Sleep Sensor Wearable-Lending Program

STAMFORD, Conn.—In celebration of the 15th Anniversary of the Heavenly Bed and the brand’s commitment to a great night’s sleep, Westin Hotels & Resorts...

Hilton Worldwide Announces Mobile Room Key Deployment, Four Brands

MCLEAN, Va.—Hilton Worldwide is opening more doors for its guests through the scaled deployment of its mobile-enabled room key. Beginning in late spring of...

Starwood Preferred Guest Debuts Mobile, Keyless Entry

STAMFORD, Conn.—Starwood Preferred Guest (SPG), the loyalty program from Starwood Hotels & Resorts Worldwide, introduces SPG Keyless, a mobile, keyless entry system allowing guests...

Hyatt’s Virtual Assistant Honored by Opus Research

CHICAGO—Hyatt was recently selected by Opus Research as the recipient of an Intelligent Assistant Award for the company’s deployment of Interactions’ Virtual Assistant (IVA)...

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SONIFI partners with NEOU to deliver fitness content to hotel guests.

HITEC Update: Eight Hotel Tech Launches and Integrations

SONIFI Introduces SORA, Partners With NEOU and TraknProtect SONIFI Solutions has introduced its new SORA platform, a visual complement to a guest's overall stay that...
AI virtual agent

RLH Corporation Launches AI Virtual Agent for Central Reservations

DENVER—RLH Corporation announced today that the company has deployed an industry-first artificial intelligence (AI) virtual agent for central reservations to support all of its...
TownePlace Suites by Marriott Cedar Rapids/Marion

TownePlace Suites by Marriott Opens in Marion, Iowa

Marion, Iowa—Marriott International’s TownePlace Suites by Marriott Cedar Rapids/Marion is now open for business. The new hotel will operate as a Marriott franchise owned...

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