Shadow Guest

Identifying the “Shadow Guest”

Identifying the “shadow guest”—or the unknown guest—presents an opportunity for digital marketers to increase their contact list for future retargeting. Touchpoints and technology can...
Security

Marriott Reveals Breach of Starwood Guest Reservation Data

Marriott today announced that the company has taken measures to investigate and address a data security incident involving the Starwood guest reservation database. On...
Mark Heymann

Beyond Numbers: Putting Big Data To Work

Thanks to technology, today’s hotel owners and managers benefit from a nonstop stream of information, and ever-improving dashboards keep it always at the ready....
Scott Garner

Building the Largest Travel Data Co-op in the World

Earlier this year at the NYU International Hospitality Industry Investment Conference, Marriott CEO Arne Sorenson described a battle that hotels are fighting on all...
Direct Booking

Why Direct Booking Maximizes Data, Loyalty, and Profits

As hotels struggle with rising costs, many are redoubling efforts to have customers book direct to cut out not only the fees associated with...
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New York City

Five Markets With the Most Hotel Construction

Analysts at Lodging Econometrics recently reported the top five markets with the largest hotel construction pipelines for the third quarter of 2018. The number...
Women in LODGING 2018

15 Women Moving Up Hospitality’s Career Ladder

Over the past few years, more and more women seem to be climbing to the top ranks of the hotel industry. This isn’t a coincidence—woman...
A diverse team holds hands, representing diversity and workplace culture

14 Hotel Companies Among 2019 Best Employers for Diversity

Fourteen hotel companies are among this year's Best Employers for Diversity, according to Forbes magazine. The list, which recognizes organizations for their commitment to...
angry guest

The Room Key: How To Handle an Angry Guest

The Room Key is LODGING's advice column for hoteliers, managers, and team members at all levels of hospitality. Experts will answer questions on everything from...
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