Canopy by Hilton to Launch First Property in Reykjavik

REYKJAVIK, Iceland and MCLEAN, Va.—Canopy by Hilton, Hilton Worldwide’s new lifestyle brand, and Icelandair Hotels have unveiled plans for Canopy’s first hotel in Iceland’s capital—Reykjavik. Canopy Reykjavik|City Centre is expected to be the first hotel globally to open in the brand’s portfolio, which launched in October 2014.

“Reykjavik has an incredible energy and is a fitting setting in which to introduce our first Canopy by Hilton hotel,” said Patrick Fitzgibbon, senior vice president, development, Europe & Africa, Hilton Worldwide. “Iceland has grown in stature as a destination, owing to the efforts of Icelandair, which has improved the country’s connectivity and visibility as a global destination. Visitor numbers to Iceland have more than tripled in the last 15 years, and Canopy Reykjavik|City Centre will add fresh momentum to the city’s vibrant travel scene.”

Canopy Reykjavik|City Centre is now under construction on Hverfisgata Street. The hotel is slated to open in early 2016 with the brand’s local aesthetic, which includes an open, light lobby and public spaces. A rooftop bar and restaurant will serve drinks and food throughout the day, while guests can also visit a bistro, sampling fresh, local produce.

“Reykjavik is unlike any other city on Earth, and its rich cultural heritage and natural beauty align with the ethos of Canopy by Hilton. It is with considerable excitement that we anticipate the opening of Canopy Reykjavik|City Centre in 2016,” said Gary Steffen, global head, Canopy by Hilton.

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The property features 115 guest rooms and suites and will feature an entirely new interior, while retaining the buildings’ facades and preserving the architectural integrity of the neighborhood.

Wi-Fi and a local artisanal breakfast will be included in the room rate, along with a property-specific gift to welcome guests on arrival. As with all Canopy by Hilton hotels, Canopy Reykjavik|City Centre will be inspired and influenced by its local surroundings.

“We have established a great relationship with Hilton Worldwide and Hilton Reykjavik Nordica, which we’ve opened and managed since October 2007,” said Magnea Thorey Hjálmarsdóttir, managing director, Icelandair Hotels. “Reykjavik is the perfect destination for the Canopy by Hilton brand, as the connection between this new lifestyle brand and dynamic city is strong. Canopy by Hilton will play a substantial role in further enhancing Reykjavik as an ideal destination choice for travelers seeking local fun, culture, and breathtaking nature.”

The hotel will be operated by Icelandair Hotels, a subsidiary of Icelandair Group and a long term partner of Hilton Worldwide, having operated Hilton Reykjavik Nordica since it opened in 2007.

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