Best Western Premier Debuts Tides Hotel

PHOENIX—Best Western Hotels & Resorts continues its steadfast growth of the Best Western Premier brand with the debut of the Best Western Premier Tides Hotel in Orange Beach, Ala.

The Best Western Premier Tides Hotel is welcoming visitors to a fresh new experience in the Gulfside resort town of Orange Beach, Ala. The hotel, which is owned and managed by Innisfree Hotels, is a boutique style, intimate beachfront property facing the Gulf of Mexico with 86 guestrooms, each appointed in modern, stylish decor with a nod to the natural wonders of Coastal Alabama. Driftwood and shades of blue are cornerstones of the hotel design, which features grand views of the Gulf of Mexico from its beautiful 4th floor lobby.

“Best Western Hotels & Resorts is proud to welcome the Best Western Premier Tides Hotel,” said Ron Pohl, senior vice president of brand management for Best Western Hotels & Resorts. “On the heels of Best Western’s brand refresh, the debut of this beautiful, upscale resort showcases our brand’s variety of hotel offerings and provides guests an exceptional lodging option when traveling to Orange Beach, Alabama.”


The hotel offers guests the perfect blend of unique Southern hospitality and all of the comforts of home with its wide-range of amenities. Guests will enjoy a beachfront heated pool and hot tub, Gulf front balconies, free ‘Rocket-Fast’ Wi-Fi, a 24-hour fitness center, a guest laundry room and full complimentary hot breakfast, which offers a variety of food choices and healthy options. A Grab and Go Deli is also available for guests who want to take a lunch with them so that they don’t have to leave the beach. For business travelers, a business center is centrally located in the lobby and includes printing and faxing capabilities to meet guests’ connectivity needs.

The hotel also brings the Southern charm of Orange Beach to the hotel so that guests don’t have to travel far to be immersed in their unique surroundings. Guests are welcome to enjoy free beach cruiser rentals, community grills, a fire pit, and on-site activities for adults and children including kayaking, surfing, stand-up paddle boarding, and hobie cat rides.

“The Best Western Premier flag has given us the opportunity to offer high quality accommodations with authentic, local charm,” said Julian MacQueen, Innisfree’s founder and CEO. “This is more than a hotel. It’s an experience, and we’re eager to see how guests respond.”