Ellen Meyer
Why Direct Booking Maximizes Data, Loyalty, and Profits
As hotels struggle with rising costs, many are redoubling efforts to have customers book direct to cut out not only the fees associated with OTAs, but also the relationships OTAs are able to form...
Trading Places: Managers ‘Walk the Walk’ of Hotel Staff
According to The Chase Park Plaza’s Director of Marketing and Sales Frederik Houben, job swapping, such as was recently implemented at The Chase Park Plaza Royal Sonesta Hotel in St. Louis, Mo., can improve employee...
In the Elements: Three Trends in Outdoor Furniture
Summer travelers like spending time outside, and hotels in temperate climates have broken out the outdoor furniture to accommodate them. LODGING checked in with Ann Marie Vering, a Los Angeles-based designer, to talk about...
Atlantic City Makes a Comeback
Following its dramatic decline in the late 90s and early 2000s,
many had written Atlantic City, N.J., off as a has-been attraction
for gamers, day-trippers, and beach vacationers. However, these
naysayers are not seeing...
Combating Noise Pollution and Helping Guests Rest Easy
Complaints about noise can be the undoing of a hotel, as few things impact an otherwise ideal guest experience—and subsequent social media reviews—as negatively as a bad night’s sleep.
Niklas Moeller, vice president of K.R....