Home Authors Posts by Bruce Serlen

Bruce Serlen

Avatar
17 POSTS 0 COMMENTS

Spas Stress Local Ingredients, Spirituality, and Male Market

As spa industry fundamentals continue to strengthen in the aftermath of the 2008¬–2011 economic downturn, hotel spa directors are placing more emphasis on incorporating the latest trends to attract more visits and boost revenue....

At 10 Years Old, Hotel Indigo Continues to Gain Momentum

Celebrating its 10th anniversary this year, Hotel Indigo is IHG’s boutique hotel brand. In creating it, IHG wanted to combine the design and service of a boutique hotel with the conveniences and consistencies a...

Scott Meyer on Carlson Rezidor’s Country Brand Overhaul

Seventeen months ago, the Carlson Rezidor Hotel Group introduced a new, more contemporary prototype for its well-established Country Inns and Suites brand. It was the brand’s fourth such overhaul. The objective of the “revitalization”...

Hotel Encanto Welcomes Virgin Galactic’s Future Astronauts

It’s not unusual for hotel companies to enter into strategic alliances with local businesses and cultural attractions as a way of generating additional bookings and distinguishing themselves from the competition. But New Mexico-based Heritage...

A Look at Marriott’s New Two-in-One Hotel at L.A. LIVE

Dual-brand projects remain a popular development model with hotel companies, so popular that they strive to outdo each other, with each new project continuing to refine the concept. The latest “variation on a theme”...