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Bruce Serlen

Bruce Serlen
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Spas Stress Local Ingredients, Spirituality, and Male Market

As spa industry fundamentals continue to strengthen in the aftermath of the 2008¬–2011 economic downturn, hotel spa directors are placing more emphasis on incorporating...

At 10 Years Old, Hotel Indigo Continues to Gain Momentum

Celebrating its 10th anniversary this year, Hotel Indigo is IHG’s boutique hotel brand. In creating it, IHG wanted to combine the design and service...

Scott Meyer on Carlson Rezidor’s Country Brand Overhaul

Seventeen months ago, the Carlson Rezidor Hotel Group introduced a new, more contemporary prototype for its well-established Country Inns and Suites brand. It was...

Hotel Encanto Welcomes Virgin Galactic’s Future Astronauts

It’s not unusual for hotel companies to enter into strategic alliances with local businesses and cultural attractions as a way of generating additional bookings...

A Look at Marriott’s New Two-in-One Hotel at L.A. LIVE

Dual-brand projects remain a popular development model with hotel companies, so popular that they strive to outdo each other, with each new project continuing...