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Bruce Serlen

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Consumer Innovation Forum Explores Deceptive Practices of OTAs

With a bevy of new distribution tools entering the marketplace—and overall costs continuing to rise—hotel owners and operators can feel at a loss when it comes to signing a contract with any one provider. “Distribution...

Hampton Warsaw Opening Marks Milestone in European Expansion

The grand opening of the Hampton by Hilton Warsaw City Centre in the Polish capital last month marked an important milestone in Hilton Worldwide’s development plan to build the Hampton name in Western and...

AC Hotels Intends to Stand Out in Crowded Segment

When Marriott International unveiled plans to franchise its AC by Marriott brand in the United States in June 2013, the company was trying to fill what it viewed as an unmet need in the...

Park Hyatt Returns to New York

At the Park Hyatt New York grand opening last week, Hyatt Hotels Corp. President and CEO Mark Hoplamazian expressed confidence that the hotel would “set the luxury lodging standard in New York.” The Park...

Homewood and Home2 Find Favor with Franchisees

Twenty-two years after the successful launch of the upscale extended-stay Homewood Suites by Hilton brand, Hilton Worldwide doubled its presence in the extended-stay category, introducing the midscale Home2 Suites by Hilton in March 2011....