Industry NewsBrandsAccorHotels Debuts La Nuit by Sofitel in North America

AccorHotels Debuts La Nuit by Sofitel in North America

AccorHotels announces the North American arrival of La Nuit by Sofitel at Sofitel Los Angeles at Beverly Hills on Wednesday, April 20. The signature party concept that creates a multi-sensory experience for guests will tap into the spirit of the Coachella Valley Music and Arts Festival and combine musical appearances from leading artists, modern design, and experimental mixology reflecting Sofitel’s brand pillars.

La Nuit by Sofitel will take over the first floor of Sofitel Los Angeles, providing the ultimate party experience for guests. Music takes center stage at Sofitel Los Angeles, as attendees will be able to enjoy live music at the chic lounge Riviera 31 from the band Phases, and watch DJ Samantha Ronson and DJ Ruen spin at the new contemporary French restaurant Estérel. The hotel lobby will be completely transformed with the interior space decorated in black and white and geometrically elegant patterns, paired with striking lighting design. The La Nuit experience will be enhanced with signature cocktails including Paris La Nuit, Champs Élysées, and Bastille, which pay tribute to the brand’s French identity.

“The edgy, trend-setting event is a modern interpretation of Sofitel’s French art de vivre, and has been a true success in various Sofitel properties around the world,” said Balendra Nagesvaran, Vice President of Operations for Luxury and Upscale Brands at AccorHotels North America, Central America and Caribbean. “We are thrilled to bring La Nuit to the North American market and introduce the concept to a new audience.”

The Los Angeles event follows close behind other La Nuit by Sofitel parties that have been held in cosmopolitan cities across Europe and the Middle East over the past year-and-a-half, including Sofitel Marrakech Palais Impérial, Sofitel Budapest Chain Bridge, Sofitel Vienna Stephansdom, Sofitel Luxembourg Le Grand Ducal, and Sofitel Dubai Downtown. La Nuit by Sofitel made its debut in 2014 in Marrakech during the Marrakech International Film Festival in December.

To celebrate this one-of-a-kind event, Sofitel is giving various all-access passes to La Nuit by Sofitel at Sofitel Los Angeles from now through April 18.

RELATED ARTICLES

Marriott International Announces Agreements to Bring Three Brands to Calgary

Marriott International, Inc. and Truman announced plans to open three hotels in Calgary, including W Calgary, JW Marriott Calgary, and an Autograph Collection Hotel...

Extended Stay Lodging Association and Kalibri Announce Third Regional ExStay Workshop

WASHINGTON—The Extended Stay Lodging Association (ESLA) and Kalibri announced the third quarterly event in their ExStay Workshop series, scheduled for July 30, 2025, in...

Canopy by Hilton Debuts in Nashville, Tennessee

NASHVILLE, Tennessee—Hilton lifestyle brand Canopy by Hilton has debuted in Nashville with the opening of Canopy by Hilton Nashville The Gulch. The hotel includes...

Dreamscape Hospitality Adds Cougar Ridge Resort to Portfolio

DALLAS, Texas—Dreamscape Hospitality has added Cougar Ridge Resort in Torrey, Utah, to its portfolio. The property is located in Utah’s red rock country just outside...

This Week’s Comings & Goings

The Plasencia Group announced the appointment of Jennifer Connell as senior vice president – strategic advisor. Lark announced the appointment of Daniela Burga as vice president...

Mission Control: Evolving Property Management Systems Take Hotel Operations to New Heights

Guests expect personalized, efficient service, frontline hotel teams expect to have the bandwidth to deliver that service and succeed in their jobs, and managers...