LAS VEGAS—Zouk Group has selected UrVenue as its global technology partner, expanding its current partnership to Zouk Group’s nightlife venues in Singapore, Japan, and Malaysia. Zouk Group and UrVenue first became partners in 2021 with the opening of Zouk Nightclub, AYU Dayclub, FUHU restaurant, and RedTail social gaming bar, all of which are located within Resorts World Las Vegas, a 3,500-room luxury resort on the Las Vegas Strip.
Founded in 2011, UrVenue debuted as an e-commerce solution, selling advance tickets and table reservations at Las Vegas’ nightclubs and day clubs. UrVenue’s technology followed an evolution to become a commerce, operations, and guest experience platform for individual venues and hotels and resorts with pools, beaches, sportsbooks, bars, lounges, restaurants, recreation, and more.
Zouk Group Las Vegas was the inaugural client to use UrVenue’s two-way integration with OpenTable and its Itinerary Builder, which enabled booking of Zouk nightclub and Ayu Dayclub, whose inventory is managed in UrVenue, and FUHU and Redtail restaurants, whose inventory is managed in OpenTable. By enabling this cross-booking of experiences, Zouk increased conversion rate and the total order value of each purchase. In 2023, Zouk Group Las Vegas also became the first client to use UrVenue’s new inventory distribution capability, enabling third-party resellers to sell Zouk’s inventory in real-time.
The global partnership with Zouk Group includes the use of UrVenue at Zouk’s Singapore venues, Phuture, Capital, and its namesake venue Zouk, as well as its newest venue Zouk Tokyo, inside the Ginza Hotel by Granbell.
Zouk Group selected UrVenue for its commerce, operations, and guest experience options, including VIP table management, club and festival ticketing, interactive 3D booking maps, and unified booking for upselling and cross-selling. UrVenue also partnered with Zouk Group to create a digital, e-commerce hub and is developing and maintaining a new website for Zouk Group’s global lifestyle brand.
“Our platform was widely successful in driving revenue and efficient operations at Zouk’s Las Vegas venues, which are now world-renowned Las Vegas hot spots, drawing thousands of customers to Resorts World every day. We are delighted to expand our partnership with Zouk to include its iconic venues across the world,” said Cedric Ancellin, UrVenue’s founder and chief technology officer. “It has built unparalleled nightlife experiences for over 30 years and is still continuing to grow and innovate. We look forward to growing with Zouk and driving revenue to all of its venues globally.”
Andrew Li, CEO of Zouk Group, said, “Our customers are looking for exceptional, all-encompassing experiences, which begins when they go to our website and reserve their tables and continues until they leave at the end of the night. Having a technology platform that creates both seamless digital and in-person experiences is critical to our success. This international expansion signifies our commitment to exceeding our guests’ expectations and our commitment to UrVenue as a technology partner.”
