It is no secret that the hotel industry has its share of concerns about Airbnb and like-companies. But while Airbnb faces regulatory and ethical issues, it has also prompted hoteliers to respond to the competition by innovating the hotel model. Hoteliers are reacting to the consumer preferences made clear by the draw to Airbnb by providing guests with local, social experiences in hotels that feel authentic to the location in which it resides. Many are also shifting to a residential design, allowing guests to feel more at home while traveling. To read more, click here.
