2016 was another record year of development for AccorHotels, which has more than 4,100 hotels and 580,000 rooms in 95 countries worldwide. As a result of a hotel development strategy driven by sustained organic growth and the acquisition of FRHI Hotels & Resorts, over the past year, AccorHotels opened 230 new properties and acquired 120 new locations—a rate of one new hotel opening every 36 hours—while continuing to diversify its activities.
Beyond record results and the continued expansion of AccorHotels’ historical hotel brands, 2016 was notable for the Group’s development moving in new strategic directions. This includes ramping up growth in the luxury hotel segment, which was driven by the acquisition of FRHI. This growth was subsequently reinforced in the resort segment, among the most dynamic markets in the industry, through a strategic partnership with Banyan Tree and Rixos for a number of destinations.
There was also the expansion of AccorHotels’ portfolio of lifestyle brands with Mama Shelter, the introduction of the new Jo&Joe brand, and a strategic partnership with 25hours. The company also accelerated the development of serviced residences for extended stays and branded private residences as well as consolidated leadership in the luxury home rentals market through the acquisition of onefinestay, Squarebreak, and Travel Keys, all of which complement AccorHotels’ existing hotel portfolio and offers almost 8,500 luxury homes globally.
The company also consolidated its leadership in Brazil with the integration of 26 Brazil Hospitality Group (BHG) hotels.
“In a single year, AccorHotels has opened 38,000 rooms across all segments and acquired 43,000 rooms, which represents a record for the Group. With more than 920 hotels and 172,000 rooms in the pipeline, our aim over the coming months is to consolidate our global presence as well as the leadership position secured by AccorHotels in the luxury, resort, lifestyle and private rental segments. We are also very proud to have announced some iconic hotels this year including the Fairmont Century Plaza Los Angeles (394 rooms and 63 private residences scheduled to open in 2018), the Sofitel Reforma in Mexico (290 rooms scheduled to open in early 2018), the So Kuala Lumpur (213 rooms), the Novotel Dubai Burj Khalifa (261 rooms), and the ibis Styles in Moscow (240 rooms),” said Gaurav Bhushan, Chief Development Officer of AccorHotels.
Not content with resting on their laurels, AccorHotels has a number of big openings planned for 2017, including the 86-room Victoria House MGallery by Sofitel Hotel, London, Leicester Square, the 1,068-room Fairmont Austin, the 590-room Sofitel Sydney Darling Harbour, the 103-room Raffles Euopejski Warsaw, and the 250-room Fairmont Costa Canuva.