BETHESDA, Maryland – Marriott International is furthering its commitment to music by bringing its lifestyle brands and loyalty programs to the 2017 Coachella Valley Music & Arts Festival held at the Empire Polo Club in Indio, California. As an official partner of the festival, Marriott will showcase popular travel destinations to festival attendees at a sponsor tent on the festival grounds, giving visitors the opportunity to win trips to various Marriott International properties around the globe. Additionally, Marriott will be executing a Coachella first: flipping Safari tents into branded hotel rooms.
Marriott will be showcasing eight of its lifestyle brands – AC Hotels by Marriott®, Aloft, Moxy, Westin, Le Méridien, Renaissance Hotels, Autograph Collection Hotels, and Tribute Portfolio – in the Safari campground area by turning the Shakir-style tents into fully furnished hotel rooms. Each tent will feature bedding, furniture, décor and stylistic elements unique to that hotel brand, complete with amenities and experiences.
Members of Marriott Rewards – which includes The Ritz-Carlton Rewards – and SPG will have the opportunity to book and stay in these tents during the second weekend of the festival (April 20-23, 2017) via Marriott Rewards’ Experiences Marketplace and SPG Moments, which go live on March 13, 2017.
“Marriott’s partnership with Coachella further demonstrates our commitment to music,” said Jennifer Utz Ilecki, vice president of buzz marketing and global partnerships at Marriott. “We’re excited about bringing yet another ‘industry first’ to our loyal members, festival attendees, and those who share our love of music.”