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After Stockholder Vote, Marriott Considers Merging Loyalty Programs

Shareholders of Marriott International and Starwood Hotels & Resorts on Friday officially approved Marriott’s acquisition of Starwood—a significant milestone toward creating the world’s largest lodging company. Holders of more than 97 percent of Marriott shares and more than 95 percent of ...

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IHG Launches Top Membership Level, Spire Elite

IHG Launches Top Membership Level, Spire Elite

InterContinental Hotels Group today announces the name of IHG Rewards Club’s new top membership level, Spire Elite, introduced to recognize and reward its most loyal members. To celebrate the launch, world renowned travel photographer Steve McCurry—who is best known for ...

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RLHC Launches New Guest Recognition Program

RLHC Launches New Guest Recognition Program

Spokane, Wash.—RLHC (Red Lion Hotels Corporation) has launched Hello Rewards, its new guest recognition and membership program. “Hello Rewards entitles our members to more perks and benefits more quickly,” said Bill Linehan, chief marketing officer for RLHC. “Hello Rewards recognizes ...

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