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Hotel Brands with Most Loyal Guests Identified

New York-based research company Brand Keys has released its 21st annual Customer Loyalty Engagement Index, which examined 35 hotels across the economy, midscale, upscale, and luxury segments to study how each engages guests and seeks loyalty. To discover which hotels ...

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Hilton, Marriott Rewards Rank Highest for Member Satisfaction

Hilton, Marriott Rewards Rank Highest for Member Satisfaction

COSTA MESA, Calif.—As the competition among hotel loyalty/rewards programs continues to heat up, hotel chains having multiple brands, wide distribution networks and diverse partnerships demonstrate distinct advantages in satisfying their members, according to the J.D. Power 2016 Hotel Loyalty/Rewards Program ...

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Brands Battle OTAs for Guest Loyalty

The competition between online travel agencies and hotel chains continues to heat up in an ever-evolving marketplace. Online travel agencies have a symbiotic relationship with hotels (after all, they do draw in more guests), but also take away from the ...

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Building Guest Loyalty in the Digital Age

Building Guest Loyalty in the Digital Age

As the distribution landscape continues to evolve and more guests turn to online and mobile sources to research and book their stays, hotel companies need to devote more energy and dollars toward achieving long-term consumer loyalty, says Umar Riaz, the ...

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