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Survey Shows Wyndham Rewards Offers Top Returns

Survey Shows Wyndham Rewards Offers Top Returns

According to the third annual CarTrawler Hotel Reward Payback Survey, Wyndham Rewards returns an average of 16.7 percent from room night spending as reward stay value, 3 percentage points higher than the brand’s 2016 result. During August 2017, IdeaWorksCompany conducted ...

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Red Roof Adds Gift Cards and Products To Guest Rewards

Red Roof Adds Gift Cards and Products To Guest Rewards

Columbus, Ohio—Economy hotel company Red Roof is enhancing its point-based guest rewards program, RediCard. Guests can now use RediCard points to not only book free nights, but also to shop for gift cards from popular retailers like Amazon and Target ...

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Wyndham Launches Rewards Auction Platform

Wyndham Launches Rewards Auction Platform

Following its June announcement of a loyalty partnership with Caesars Entertainment, Wyndham is today launching a rewards auction platform to give U.S. Wyndham Rewards members access to a host of experiences and packages. The program is the hotel chain’s latest ...

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Four Ways to Build Guest Loyalty at Independent Hotels

Four Ways to Build Guest Loyalty at Independent Hotels

It’s no secret that guest loyalty drives revenue at hotels. Dedicated customers bring with them a number of advantages, as they’re more likely to book direct and tend to contribute a higher ancillary spend. Most importantly, they become invaluable assets to your ...

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Hotel Brands with Most Loyal Guests Identified

New York-based research company Brand Keys has released its 21st annual Customer Loyalty Engagement Index, which examined 35 hotels across the economy, midscale, upscale, and luxury segments to study how each engages guests and seeks loyalty. To discover which hotels ...

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Hilton, Marriott Rewards Rank Highest for Member Satisfaction

Hilton, Marriott Rewards Rank Highest for Member Satisfaction

COSTA MESA, Calif.—As the competition among hotel loyalty/rewards programs continues to heat up, hotel chains having multiple brands, wide distribution networks and diverse partnerships demonstrate distinct advantages in satisfying their members, according to the J.D. Power 2016 Hotel Loyalty/Rewards Program ...

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