Tag: guest loyalty
Hotel Brands with Most Loyal Guests Identified
New York-based research company Brand Keys has released its 21st annual Customer Loyalty Engagement Index, which examined 35 hotels across the economy, midscale, upscale,...
Hilton, Marriott Rewards Rank Highest for Member Satisfaction
COSTA MESA, Calif.—As the competition among hotel loyalty/rewards programs continues to heat up, hotel chains having multiple brands, wide distribution networks and diverse partnerships...
Brands Battle OTAs for Guest Loyalty
The competition between online travel agencies and hotel chains continues to heat up in an ever-evolving marketplace. Online travel agencies have a symbiotic relationship...
Hotel Loyalty Programs: No Longer Just About Building up Points, Status
NEW YORK—Two-thirds (66 percent) of millennial high-frequency travelers rate “unique rewards” as an important factor when choosing a hotel loyalty program, compared with just...
Building Guest Loyalty in the Digital Age
As the distribution landscape continues to evolve and more guests turn to online and mobile sources to research and book their stays, hotel companies...