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With a decade of Red Roof experience, Leslie Fisher has been promoted to senior vice president, human resources and training. The former director of training moved to vice president, human resources and training prior to her position. Fisher will now take more responsibility for talent refinement and human resources leadership.

Read more of this week’s notable hospitality comings and goings here.

420 Press Release

Chattanooga, Tenn.—Last year, HOTELSIGNS.com launched a 420 room number promotion for April 20 and is bringing that campaign back in 2018. The numbers “420”—and ergo the date “April 20″—are significant to those who identify with “cannabis culture.” The company says that many hoteliers report that their 420 room number signs are more likely to go missing than any other sign in their hotel, and HOTELSIGNS.com fills hundreds of these replacement orders each year. To help their customers replenish those missing signs, the company is giving each of their email subscribers one 420 room number sign for free.

The promotion is open to subscribers who sign up for the company’s email list before April 19, 2018. On Friday, April 20, HOTELSIGNS.com will email a promotion code to give subscribers one free 420 room number sign. The company added that it has also created a comedic video for the campaign that shows various sign thieves in hotels stealing 420 signs.

 

 

Leslie Hale has been promoted to president and chief executive officer of RLJ Lodging Trust following the retirement of Ross Bierkan, effective August 2018. Currently, Hale serves as executive vice president, chief operating officer, and chief financial officer, positions that will be filled shortly.

Take a look at other notable comings and goings that took place this week here.

Jeff Wagner has joined Outrigger Hotels and Resorts as president and CEO. Wagner’s previous positions include executive vice president of hotel operations for Trump Hotels and senior level leadership positions with Wyndham Hotel Group. Interim CEO Scott Dalecio will now serve as executive chairman.

Read about more notable hospitality comings and goings in LODGING‘s April 5, 2018 edition of On the Move here.

AHLA Stars of the Industry

The American Hotel & Lodging Association (AHLA) is now accepting nominations for its 2019 Stars of the Industry Awards, which will take place on January 27, 2019 in Los Angeles. The program is accepting nominations until September 28, 2018. All AHLA member companies, properties, and employees are eligible to submit an entry.

The Stars of the Industry program honors the nation’s top hospitality employees and properties for outstanding accomplishments, service, and leadership. The awards program has five categories: the North Star Award for Lodging Employee of the Year; General Manager of the Year for Small Properties (250 rooms or less); General Manager of the Year for Large Properties (250 rooms or more); the Stevan Porter Emerging Hospitality Leader of the Year; and the Paving the Way Award for Women in Lodging.

Read about the 2017 Stars of the Industry award winners here.

A recent report published by Swyft Filings studied newly created businesses by industry type between 2016 and 2017 and the variables impacting the rate of new business growth in those industries. The accommodations industry saw 33.9 percent more growth in new businesses formed in 2017 than in 2016. In comparison to the other U.S. industries studied, it ranked last in overall volume of new businesses formed last year.

The State of Swyft Industry Report underlined two major trends currently driving change and strategy moving into 2018—empowered consumers and technology shifts. The 2017 trends highlight the importance of curating and individualizing services to better meet the growing demand of the informed consumer, the report says. While more businesses in the accommodations industry are adopting technology like mobile apps for reservations, the report says that the industry hasn’t seen major growth.

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