Analysts at Lodging Econometrics report that of the 4,633 projects in the hotel construction pipeline, 2,069 (or some 45 percent) are in the upper midscale category. It’s the largest number of construction projects in any chain scale.
The leading upper midscale brands in the pipeline are Holiday Inn Express with 408 projects, Hampton Inn & Suites with 333 projects, Home2 Suites with 310 projects, and Fairfield Inn with 247 projects. These top four brands represent 63 percent of all projects in the upper midscale category.