Tag: Trademark Collection
Wyndham Opens First Trademark Collection Hotel in Türkiye
ISTANBUL—Wyndham Hotels & Resorts announced the opening of the 68-room Istanbul New Airport Hotel, its first Trademark Collection by Wyndham hotel in Türkiye. The...
Wyndham Expands Soft-Branded Trademark Collection
PARSIPPANY, N.J. — Wyndham Hotels & Resorts is expanding its soft-branded Trademark Collection by Wyndham—the fastest-growing brand in the company’s portfolio—with new hotels across...
Wyndham Expands Trademark Collection With Five Hotel Openings Nationwide
PARSIPPANY, N.J. — Wyndham Hotels & Resorts is continuing to grow its Trademark Collection soft brand in the United States with the addition of...
Six Hospitality Leaders Talk Soft Brands
What is the role of
social media in the
soft brand segment?
“Our key social audience includes independent travelers in search of original and local...