Tag: STR
Baird/STR Hotel Stock Index Flattened in October
HENDERSONVILLE, Tennessee, and MILWAUKEE—The Baird/STR Hotel Stock Index was mostly flat in October 2020, down just 0.2 percent to a level of 3,323. Year...
STR: U.S. Occupancy Drops to Lowest Levels Since June
HENDERSONVILLE, Tennessee—During the week of October 25-31, 2020, U.S. weekly hotel occupancy hit the lowest level of any week since late June, according to...
STR: U.S. Hotel Profitability Stalled in September
BROOMFIELD, Colorado—The U.S. hotel industry reported a third consecutive month with single-digit profitability, but improvements in year-over-year comparisons stalled, according to STR‘s latest monthly...
STR: U.S. Hotel Occupancy Drops Below 50 Percent
HENDERSONVILLE, Tennessee—U.S. weekly hotel occupancy fell back below the 50 percent mark, according to the latest data from STR for the week of October...
Resort Resilience: Will Resorts Survive the Global Pandemic?
Resorts are a particularly resilient market segment. They survived 9/11 and the 2008 financial crisis with very little negative impact, and data shows that...