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Baird/STR Hotel Stock Index Up 22.4 Percent in February

HENDERSONVILLE, Tennessee, and MILWAUKEE—The Baird/STR Hotel Stock Index jumped 22.4 percent in February 2021 to a level of 5,141. Year to date through the...
February 2021

STR: U.S. Hotel Results for Final Week of February

HENDERSONVILLE, Tennessee—In the final full week of February, U.S. weekly hotel occupancy dipped slightly from the previous week, according to STR's latest data for...
January 2021

Monthly P&L: U.S. GOPPAR Hits Highest Level Since October

BROOMFIELD, Colorado — In January 2021, U.S. hotel gross operating profit per available room (GOPPAR) improved slightly from prior months but remained in the...
Houston, United States - February 15, 2021: Vehicles navigating the snow and ice on Memorial Drive into downtown Houston as Winter Storm Uri unleashes record cold temperatures in southeast Texas.

Winter Storm Drives Texas Hotel Occupancy to 50-Week High

HENDERSONVILLE, Tennessee — Texans displaced by freezing temperatures and outages pushed the state’s hotel occupancy to a 50-week high, according to an analysis by...
February 2021

U.S. Weekly Hotel Occupancy Hits Highest Level Since Late October

HENDERSONVILLE, Tennessee—U.S. weekly hotel occupancy reached its highest level since late October during the week of February 14-20, 2021, according to STR's latest data. U.S....
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