Tag: soft brands
A Closer Look at Best Western’s New Brands
Best Western International announced a new boutique hotel concept and a soft brand at its 2014 North American Convention, which drew approximately 2,300 people...
A Closer Look at Hilton’s New Curio Brand
Many of today’s travelers crave more individualized experiences at hotels, but they also seek the comfort of consistency and quality that familiar brands have...
Lexington New York City Joins Autograph Collection
NEW YORK—The historic Lexington New York City, located in midtown Manhattan, is joining the Autograph Collection. The news was announced by DiamondRock Hospitality Company...
The Soft Sell
With soft branding, independents can act like a chain when it makes good business sense.
