MCLEAN, Va.—Hilton Worldwide today welcomed The Franklin Hotel Chapel Hill to its new soft brand, Curio – A Collection by Hilton. The Franklin Hotel Chapel Hill offers travelers the local discovery and authentic travel experiences at the core of the Curio brand.
“The local charm and intimate feel of The Franklin is exactly what we’re seeking when hand-picking new members of our Curio collection,” said Dianna Vaughan, global head, Curio. “The hotel is already a favorite among travelers to the area. Through the Curio brand partnership, we intend to preserve what makes The Franklin so unique while also offering new opportunities for both the hotel owners and guests through the assurance of the Hilton name and the benefits of our invaluable HHonors loyalty program.”
On historic Franklin Street, right in the heart of downtown, The Franklin Hotel Chapel Hill marries classic European-inspired architecture and modern furnishings with personalized hospitality. Guestrooms feature furnished terraces overlooking downtown. In addition to 60 standard rooms, the hotel has two presidential suites and five executive suites. Future guests can also expect updates to the hotel’s public spaces, which are slated to take place throughout 2015.
“Our guests love the uncommonly personalized attention that we deliver upon each visit,” said Jay Patel, co-owner, Wintergreen Hospitality and The Franklin Hotel. “Joining Curio—which by definition maintains the independent feel of each of its hotels—allows us to bring this unique and proactive form of hospitality to an even wider audience thanks to reach of the Hilton name.”
The Franklin is adjacent to the University of North Carolina at Chapel Hill and is walking distance to many top restaurants, businesses, and attractions, including Ackland Museum, Morehead Planetarium, Dean Smith Center, Research Triangle Park, and Cat’s Cradle.
The hotel is home to two dining options. For complimentary breakfast, guests congregate on the second floor at Windows, which serves cooked-to-order favorites in addition to a hot and cold buffet. Roberts, a bistro-lounge with covered outdoor seating on Franklin Street, offers burgers, sandwiches, salads, flatbread pizzas, and desserts. Diners enjoy weekly live music performances and Wi-Fi throughout the restaurant. For private events, 3,000 square feet of flexible banquet and meeting space is available including a Grand Terrace ballroom with floor-to-ceiling windows.