Tag: soft brand
Historic Hotel Reaps the Benefits of Best Western’s Brand Engine
Built in 1921, Genetti Hotel & Suites in Williamsport, Pennsylvania, is a 208-room, historic, full-service hotel. When Best Western announced it was accepting applications...
How Red Roof Plans to Break Into City Centers
Red Roof recently announced plans to expand the Red Collection, a portfolio of upper-economy to midscale hotels in city centers that the company launched...
Choice Hotels Focuses on Franchisees at 64th Annual Convention
Last week, more than 6,000 people—including owners, developers, managers, vendors, and Choice Hotels corporate team members—met at Mandalay Bay Resort and Casino in Las...
Wyndham Expands Trademark’s U.S. Footprint with Nine New Properties
PARSIPPANY, N.J.—Wyndham Hotel Group has raised the Trademark Hotel Collection flag at nine new U.S. properties, bringing the soft-brand's portfolio to 70 hotels globally....
Red Roof Expands The Red Collection with Second Location
SPRINGFIELD, Ill.—Following the launch of its first soft brand and the growing demand for affordable and accessible hotels, Red Roof is introducing a second...