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Red Roof PLUS Phoenix — As part of the brand's expansion, the company announced new headquarters

Red Roof Adds Gift Cards and Products To Guest Rewards

Columbus, Ohio—Economy hotel company Red Roof is enhancing its point-based guest rewards program, RediCard. Guests can now use RediCard points to not only book...
Wyndham Grand Clearwater Beach-Wyndham Rewards Auction

Wyndham Launches Rewards Auction Platform

Following its June announcement of a loyalty partnership with Caesars Entertainment, Wyndham is today launching a rewards auction platform to give U.S. Wyndham Rewards...
Military and Veterans Program

MGM Resorts Adds Active Military and Veterans Program

LAS VEGAS–MGM Resorts International launched a Military & Veterans Program (MVP) in appreciation for the nation's active military personnel, veterans, and their spouses. Conceptualized and...

Using Mobile To Improve Traveler Loyalty

The mobile-loving tendencies of today’s consumers—particularly those in their twenties and early thirties known as the Millennial demographic—are dramatically transforming how they go about...

Four Ways to Build Guest Loyalty at Independent Hotels

It’s no secret that guest loyalty drives revenue at hotels. Dedicated customers bring with them a number of advantages, as they’re more likely to book direct...