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Holiday Inn great sign - loyalty

How Hotel Loyalty Programs Started and Why They Stuck

It was IHG that was first to market with an amenity that dramatically impacted the entire industry—the first hotel loyalty program, says William Meyer,...
Loyalty - reward

J.D. Power Rates Guest Satisfaction of Hotel Loyalty Programs

COSTA MESA, Calif.—A key driver of hotel loyalty member satisfaction is having a diverse portfolio of reward options, according to the J.D. Power 2017...

Survey Shows Wyndham Rewards Offers Top Returns

According to the third annual CarTrawler Hotel Reward Payback Survey, Wyndham Rewards returns an average of 16.7 percent from room night spending as reward...
Small Luxury Hotels

Small Luxury Hotels of the World Relaunches Guest Loyalty Program

Small Luxury Hotels of the World (SLH) has launched a free-to-join loyalty program–INVITED—to replace its previous program, The Club of SLH. INVITED offers all...
Red Roof PLUS Phoenix — As part of the brand's expansion, the company announced new headquarters

Red Roof Adds Gift Cards and Products To Guest Rewards

Columbus, Ohio—Economy hotel company Red Roof is enhancing its point-based guest rewards program, RediCard. Guests can now use RediCard points to not only book...