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Wyndham Announces Status Match for La Quinta Returns Members

Following its recent acquisition of the La Quinta hotel brand, Wyndham Hotels & Resorts has announced new benefits for members of its award-winning Wyndham...
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How Hotel Loyalty Programs Started and Why They Stuck

It was IHG that was first to market with an amenity that dramatically impacted the entire industry—the first hotel loyalty program, says William Meyer,...

J.D. Power Rates Guest Satisfaction of Hotel Loyalty Programs

COSTA MESA, Calif.—A key driver of hotel loyalty member satisfaction is having a diverse portfolio of reward options, according to the J.D. Power 2017...

Survey Shows Wyndham Rewards Offers Top Returns

According to the third annual CarTrawler Hotel Reward Payback Survey, Wyndham Rewards returns an average of 16.7 percent from room night spending as reward...

Small Luxury Hotels of the World Relaunches Guest Loyalty Program

Small Luxury Hotels of the World (SLH) has launched a free-to-join loyalty program–INVITED—to replace its previous program, The Club of SLH. INVITED offers all...
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