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Boosting a Hotel’s Direct Booking Conversion Rate Without Giving Away Rooms

One of the biggest and most widespread misconceptions in the hotel industry is that discounting is the best way to boost direct bookings. Even...

CBRE’s June Update Maintains Positive Forecast for U.S. Lodging Industry

COLUMBUS—At the end of May, CBRE Hotels Americas Research enhanced its outlook for the U.S. lodging industry in 2018, based on better-than-expected first quarter...
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How the Composition of RevPAR Growth Impacts Changes in Profits

To project changes in profits, we obviously need to look at the expected relative changes in revenues and expenses. Profit growth can only be...

Lodging Outlook: Flat Occupancy, Modest RevPAR Growth in 2018

In the coming year, occupancy is expected to remain high but stay relatively flat or dip slightly lower according to a recently released 2018...

Full-Service Hotel GOPPAR Levels Hit 2017 High in October

Fueled by year-over-year growth across all revenue departments, profit levels at full-service U.S. hotels hit a year high of $135.08 per available room in...
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