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Home Tags Personalization

Tag: personalization

women traveler, check in or paying at front desk. Her receiving a hotel room key from Customer service representative.

The Power of Personalization

According to a 2021 McKinsey & Company report, companies who excel at personalization generate 40 percent more revenue from those activities than companies who...
Woman wearing a face mask holding a phone

How a Next-Gen PMS Can Help Accelerate Recovery in 2021

2020 has completely disrupted the global hotel industry. From rapid cancellations to the adoption of new safety protocols, hotels have pivoted their operations to...
bulk amenities

GlobalData: Four Trends That Will Shape the Lodging Industry in 2020

As 2019 draws to a close, Nick Wyatt, head of R&A for Travel and Tourism at data and analytics company GlobalData, shares four key...

Three Ways Hotels Can Deepen Connections With Guests

Sometimes the lodging industry can feel like an epic battle between David (small independent hotels) and Goliath (mega-chains with recognizable logos and uber-deep pockets),...
Tourist is visiting at Mong Kok night market in Hong Kong. — localized content

Creating Localized Content That Guests Will Actually Use

Personalized experiences are highly sought after by travelers. In an Epsilon research survey, 87 percent of respondents said they are more likely to do...
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