Tag: OTAs
Taking Control of Hotel Inventory Management
Inventory management is critical to overall hotel success. Too many hoteliers don’t understand the importance of maintaining distribution control over their coveted product—their hotel...
Disrupting the OTA Game
Has the time come for the disruption of online travel agents (OTAs)? It has been 20 years since Expedia launched its first online travel...
Google Trips Threatens OTAs
Google Trips, the new travel app that allows travelers to organize and plan their trips, could threaten the continued success of TripAdvisor, Priceline, and...
With High Occupancy, Hotels Avoid OTAs
As occupancy levels continue to rise, hotels are incentivizing customers to book direct. In addition to offering perks like room upgrades, free shuttle service,...
Strategizing for Winning in Uncertain Times Starts Now
Uncertainty and volatility are threatening hotel occupancy and profitability in markets all over the world right now. But, forward-thinking hotels can formulate strategies that...