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David Lund

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The Secret to Creating Great Financial Bench Strength

What brands don’t know is they have the ability to create great financial bench strength in their hotels and their owners will pay 100 percent of the cost. Brands also don’t know that they...

Disrupting the OTA Game

Has the time come for the disruption of online travel agents (OTAs)? It has been 20 years since Expedia launched its first online travel site, completely revolutionizing the travel industry. But many would argue...

Hospitality Financial Leadership: Making the Numbers Matter

The finances of your hotel should be as important as guest service and colleague engagement. You are probably thinking that’s pretty obvious, right? The financial performance is equally, or most would argue, even more...