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Wyndham Unveils Marketing Campaign to Launch New Loyalty Program

PARSIPPANY, N.J.—Wyndham Hotel Group today announced the global launch of its new loyalty program, Wyndham Rewards, with the debut of a multimillion dollar, integrated...

Delta Privilege, Hilton HHonors Rank Highest Among Hotel Loyalty Programs

Delta Privilege and Hilton HHonors ranked highest in a tie in overall customer satisfaction with hotel loyalty/rewards programs, according to a report released by...

Extended Stay America Delivers Instant Gratification to Loyal Customers

Loyalty programs centered on racking up points over time are not cutting it in today's world of instant gratification, according to a survey conducted...

RLHC Launches New Guest Recognition Program

Spokane, Wash.—RLHC (Red Lion Hotels Corporation) has launched Hello Rewards, its new guest recognition and membership program. “Hello Rewards entitles our members to more perks...

Starwood Preferred Guest Debuts Mobile, Keyless Entry

STAMFORD, Conn.—Starwood Preferred Guest (SPG), the loyalty program from Starwood Hotels & Resorts Worldwide, introduces SPG Keyless, a mobile, keyless entry system allowing guests...
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