Tag: independent hotels
Marriott Launches New Media Campaign for Soft Brand Collections
Marriott International has debuted a multi-millon dollar media campaign showcasing the power of its independent hotel platform across the company’s three collection brands: The...
Going Solo: Why a Branded Property Might Drop its Flag
Not every independent hotel was born that way. There are many, many independent properties out there that started their lives as branded hotels. After...
WorldHotels CEO Josh Lesnick on an Alternative to Soft Brands
Soft-branded properties are designed to appeal to consumer demand for a more unique lodging experience. With the growth of soft brands, independent luxury hotels...
Independent Hotels and Digital Advertising Demands
In 2018, it’s nearly impossible to remember that there was a time when the internet didn’t exist. Due to the sheer amount of time...
Preferred Hotels Expands its Global Portfolio
NEWPORT BEACH, CALIFORNIA–Preferred Hotels & Resorts, the world’s largest independent hotel brand, welcomed 32 new member hotels across 15 countries to its brand portfolio...