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Marriott Launches New Media Campaign for Soft Brand Collections

Marriott International has debuted a multi-millon dollar media campaign showcasing the power of its independent hotel platform across the company’s three collection brands: The...
Ambassador Chicago

Going Solo: Why a Branded Property Might Drop its Flag

Not every independent hotel was born that way. There are many, many independent properties out there that started their lives as branded hotels. After...
Josh Lesnick

WorldHotels CEO Josh Lesnick on an Alternative to Soft Brands

Soft-branded properties are designed to appeal to consumer demand for a more unique lodging experience. With the growth of soft brands, independent luxury hotels...
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Independent Hotels and Digital Advertising Demands

In 2018, it’s nearly impossible to remember that there was a time when the internet didn’t exist. Due to the sheer amount of time...
Old Course Scotland

Preferred Hotels Expands its Global Portfolio

NEWPORT BEACH, CALIFORNIA–Preferred Hotels & Resorts, the world’s largest independent hotel brand, welcomed 32 new member hotels across 15 countries to its brand portfolio...
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