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Hotels—Not OTAs—Own the Data That Makes the Difference

Online travel agencies (OTAs) have built incredibly successful, valuable businesses, and their websites largely define what consumers now expect from the modern booking experience....
distribution

Don’t Flatter OTAs with Imitation—Fight Back with Innovation

Despite owning zero real estate and having no experience running a property, online travel agencies are a force in the hotel industry because they...

Hotels Confront the Paradox of Personalization

Personalization appears to be the hotel industry’s biggest strategic objective right now, but the reason why it’s so hard to achieve is embedded in...

Strategizing for Winning in Uncertain Times Starts Now

Uncertainty and volatility are threatening hotel occupancy and profitability in markets all over the world right now. But, forward-thinking hotels can formulate strategies that...

Data Drives the Right Strategy in Any Age of Travel

Hoteliers never seem to agree what point in the industry cycle we’re in, and right now is no different. Is it the “Golden Age...
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