Tag: data
More Supply and Demand: A Look at the Economy Hotel Landscape
Economy hotels make up one of the seven chain-scale segments defined and benchmarked by STR. These chain scale segments are based primarily on annual...
Winning More Meetings Requires Hard Data
Most hotels rely on complimentary stays, elaborate dinners, spa treatments, and cookie-cutter sales tactics to win more event business. Today, the vast extent of...
Expedia Booking Data Shows Value of International Travelers in U.S.
International guests have a higher average daily rate and a longer length of stay than domestic guests booking within the U.S., according to an...
Predictive Analytics Improve Hiring, But Access Is Limited
Dallas, Texas—HR professionals overwhelmingly agree that predictive analytics would help them hire and develop employees to perform better, but only one in three have...
These Are the Factors that Contribute to the Success of Soft Brands
A flurry of entrants to the hotel market’s soft brand space in recent years has raised questions as to its enduring viability. Is this...