Tag: data
Why Direct Booking Maximizes Data, Loyalty, and Profits
As hotels struggle with rising costs, many are redoubling efforts to have customers book direct to cut out not only the fees associated with...
Modeling Hotel Profitability Based on the Latest U.S. Hotel Data
For several years, STR has produced an estimate of total revenues and gross operating profit for the U.S. lodging industry. For 2016, we reported...
IoT Security: Connected Technology Means Less Privacy
The Internet of Things (IoT) has become more and more prevalent over the past few years. In fact, these days, one would be hard-pressed...
Capturing Real-Time Guest Feedback and Service Recovery
Most hotel managers look at post-stay reviews and survey feedback as a source of truth on how frontline teams are performing. Whether it’s positive...
Hoteliers Look to Streamline and Integrate Technologies at HITEC
With nearly 400 exhibitors at this year’s Hospitality Industry Technology Exposition and Conference (HITEC) in Houston, it was clear that the current hospitality technology...