Tag: data
Five Ways Hoteliers Can Attract Bleisure Travelers
Business travelers don’t come in a one-size-fits-all demographic. Some may just want to relax alone in their room or over a meal after a...
The Online Booking Channel 2.0
The relationship between OTAs and their primary breadwinners—hotels—has been closer to one of rivals than business partners. However, both partners must work together effectively...
The Rise of Indirect Bookings
Prior to the digital age, hotels viewed their competitive landscape in a very traditional manner. Their primary competition was with other hotels, generally those...
GOPPAR Increases For Branded Full-Service U.S. Hotels
Branded full-service hotels in the U.S. recorded a 2.4-percent increase in gross operating profit per available room (GOPPAR) year-to-date April compared with the same period in...
Hotels Confront the Paradox of Personalization
Personalization appears to be the hotel industry’s biggest strategic objective right now, but the reason why it’s so hard to achieve is embedded in...